Fashion | Maternity Style with Frugi

I don’t know about you, but one of the worst parts of pregnancy for me was having clothes that don’t fit. This wasn’t an issue first time around, but this time, I showed very quickly, and my jeans didn’t fit after about 10 weeks.

Thankfully, I still had some items from when I was pregnant with Alfie, but – other than cheap leggings – I was really reluctant to buy clothes that I wouldn’t wear for that long, even though I clearly desperately needed them. After moaning about it and knowing it was our cotton anniversary, Ash surprised me and bought me some staples from Frugi.

A British brand with a focus on sustainability and ethically sourced and made clothing, Frugi’s ethos is simple – love the planet you play on. I love that their clothing is all made from recycled polyester or organic cotton – and their ranges span from babies and children to pregnant and nursing women.

I ended up living in some of these pieces, so I thought I’d share my favourites – as Ash chose well. Some of the items are made specifically to see you through from pregnancy to post-partum – and the quality shows, high-quality clothing that’s made to last.

I love a jumpsuit and believe they should be a staple in every wardrobe. I don’t love that they’re made for shorter women with flatter chests, and inevitably, I often have to size up by at least two sizes to find one that fits. Not with Frugi – the Hannah maternity jumpsuit is an absolute dream. This jumpsuit has an elasticated waistband and button fastening, as well as a belt tie which allows you to adjust the fit throughout pregnancy – as well as have it as loose or tight, as is comfortable. The bold colour is lush, and I just love everything about it. I wore this on Boxing Day, as well as a few social events, including my second baby shower.

Swing style dresses are so flattering, whether you’ve got a bump or not – and the best thing about the Nichole maternity dress is that it has pockets. The print is just gorgeous, giving all the autumn vibes – and is said to be inspired by the flower-filled mountainsides and rolling hills of Sweden. It really did see me through A/W 2023, and I’ve kept it in my wardrobe for this year too. The floaty style and loose fitting will make it a good option if you suffer from bloating or want to hide that big dinner… it definitely hid my bump for a while!

By stark contrast, the Erin maternity dress is slightly more fitted. Horizontal stripes typically accentuate, so this isn’t one if you’re feeling super conscious. I personally loved how it made me feel – the rouching down the sides really helped as my bump grew. You simply can’t go wrong with a stripe, especially in a nautical style and this dress was easy to style up or wear more casually. I wore it to work on office days a few times, usually teaming it with a woollen jumper. Stripes are a staple in my wardrobe, so this was always going to be a winner.

And finally, here’s a cute top you need. Let’s be honest, we all love the nice top and jeans combo (or in my case, pregnant or not, nice top and leggings) and the Laila maternity top is just gorgeous. With its Scandi daisy design, beautiful back with mock buttons and peplum style frills, it’s adorable. I love the colour, which again, was ideal for A/W. It just hangs so nicely when on and I can see it being another piece I keep in my wardrobe, because let’s be honest – it doesn’t look like a typical maternity top and it’s so cute. I think this was my favourite from the haul.

What’s your favourite piece?

Love, Lucy xx